July 2020 Blog Income Report – $4,235.34

Sharing is caring!

This month felt like a second wind for me. At least, the second half of this month did. I’ll be honest, the amount of work needing to be done to manage all of these sites was starting to become a little overwhelming.

FUN, but overwhelming. I actually LOVE the whole blogging process and would rather blog than watch TV, for example.

Overall, in spite of traffic still being down at a few sites, income is up, albeit ever so slightly. That’s actually a good thing because last month was the end of the quarter so ad RPM’s were higher.

July having more income than June was reassuring to me. If I can just keep that needle moving forward, even if slightly, that will be a good thing.

🧚‍♂️ My First Full-Time Hire 🧚‍♂️

After my last round of hiring writers (learn about that process here), the content was starting to flow pretty steadily but I wasn’t able to keep up and do all of the other things I wanted to get done.

It was finally time to outsource some work and hire a full-time VA. My tasks were already in ClickUp so adding someone in and divvying up the work. The hiring process for a VA was much more intense.

I used OnlineJobs.ph and found a few great candidates. I’m working on a separate post with details of the hiring and screening process. The end result, though, was that I now have help in the form of a full-time VA helping 40 hours per week and a part-time Graphic Designer 20 hours per week.

📰New this Month 📰

• Hired a VA & Graphic Designer – This round my team out to 3 admin type hires. One VA working 5 hours a week on Pinterest Pins, the new VA to help with all things publishing and new site setups, and the Graphic Designer helping me with a line of products to debut.
• Bought More Domains – I really enjoy finding and buying domain names. I think the total is somewhere around 22. The goal with these is to get 5 – 10 posts each on them for now (over the next few months) and then probably pick a few to move forward with and a few to sell as starter sites.
• New Site Launch 📏 – This site is in the sewing niche. The first article was published July 27. I briefly debated holding the content back until August but decided to throw it up anyway. The reality is that not all blogs start on the first of the month.

🗠 July 2020 Basic Stats 🗠

43 Posts Published

• 36 Response Posts
• 6 Staple Posts
• 2 Pillar Posts

68,539 words published

3 Products – $138.80 in Product sales.

10 Active Sites

• 250,784 (down from 250,981)
• 210,208 Sessions (up from 208,714)
• 186,942 Organic Pageviews (up from 182,619)

💰 July 2020 Income for My Sites 💰

• Niche Site Project 1: $2,576.22
• Niche Site Project 2: $156.35
• Niche Site Project 3: $1,129.63
• Niche Site Project 4: $338.93
• Niche Site Project 5: $6.65
• Niche Site Project 6: $1.71
• Niche Site Project 7: $0
• Niche Site Project 8: $0.94
• Niche Site Project 9: $9.33
• Niche Site Project 10: $0
• Printable Site: $7.00 (for products not related to NSP1)

Total Gross Revenue for July 2020: $4,235.34

Keep in mind this is money earned, NOT received, in the month of July.

💸 July Blogging Expenses💸

• Virtual Assistants – $208.64
• Graphic Design – $77.00
• Domain Names – $409.10
• Hosting – $111.90
• Spamzilla.io – $31.45
• Pin Template Starter Kit – $15.00 (but this link has 10 free!)
• PicMonkey – $12.99
• Canva – $17.69 (my VA and I are now on a Team plan)
• SEM Rush – $99.95
• Manage WP – $24.64
• SendOwl – $24.00
• Zapier – $24.99
• GeniusLink – $5.00
• Education – $182.00
• OnlineJobs.ph – $69
• HP Instant Ink – $5.46
• Microsoft – $6.99

Total Expenses: $1,325.80

Net Blogging Income for July: $2,909.54

July Content Expenses

Content expenses are up significantly from last month which was just $390.04. My new writers are working well in the system and I plan on onboarding a few more in August as well.

• Upwork – $1,362.89

Net Income after content investment: $1,546.65

Net income is up compared to last month, in spite of almost a $1,000 increase for writer costs and this being a big month for GoDaddy expenses due to domain name purchases. I expected the increase though as June had several large ticket items.

Blog Income Screenshots

Note: This profit shown is not accurate. I do have affiliates for these products but also set up my main site as an “affiliate” so that I an accurately track sales and attribute the income to the correct site.

Blog Traffic Reports

NSP1 🐹 – 5.94% Decrease in Sessions!

Last month this site had an increase of 5.21% and this month we see a decrease just over that. It’s a big site that hasn’t had a lot of content added to it plus, I haven’t been as active with Pinterest as I normally am.

All in all I’m not too worried about it. I did add quite a few articles to the site this month and I’ll work to keep adding content though this site would probably cap at around 400 – 500 articles.

In spite of a 10k pageview drop from the last two months, the site still earned more in July than it did in May which I think is great.

Month	# Posts Added	Total Posts	# Words Added	Pageviews	Revenue
May	4	281	5642	139,071	$1,991.12
June	3	285*	4649	140,385	$2,666.77
July	9	294	16,304	130,682	$2,576.22

View the detailed profile for this site here.

NSP 2 💲 – 14.30% Increase in Sessions

Last month this site was down 6% so I’ll take a 14% increase this month! Organic traffic is also up by 8%.

This site gets the biggest influx of visitors and, therefore income, around the first of the year. My graphic designer and I will be working on some concepts for some products for this site soon!

Month	# Posts Added	Total Posts	# Words Added	Pageviews	Revenue
May	2	65	1216	15196	$108.19
June	0	65	0	12523	$127.66
July	1	66	791	14170	$156.35

View the profile for this site here.

NSP 3 🏡 – 12.56% Increase in Sessions 

This site is starting to see a nice recovery from the tail end of the drop off that happened due to a post that kind of went viral. I am hoping the increase this month means that the downward trend is over and traffic is normalizing.

Month	# Posts Added	Total Posts	# Words Added	Pageviews	Revenue
March	5	57	14404	23189	$281.60
April	6	63	7302	152315	$548.27
May	6	69	8144	104694	$1,028.67
June	5	74	8310	73,201	$963.46
July	7	81	11715	82,148	$1,129.63

I left extra months in the table here so you can see the unnatural jump from 23k to 150k visitors in a single month.

View the profile for this site here.

NSP 4 🐾 – 9.68% Decrease in Sessions

Once again this site has a decrease in sessions. While not as huge as last month’s decrease of 30%, I really need to take a look at what is going on here and see if there is anything I should be doing other than content.

In August I’ll spend some time getting this site more established on Pinterest which should help with traffic. Thanks to the P24 Dashboard I can quickly identify the posts that have lost the most traffic. I’ll troubleshoot those first and see if I can use Pinterest to boost their rankings.

Month	# Posts Added	Total Posts	# Words Added	Pageviews	Revenue
May	2	41	2235	30,594	$443.32
June	2	43	2887	20,174	$323.37
July	2	45	3433	18,298	$338.93

View the profile for this site here.

NSP 5 🐘 – 54.25% Increase in Sessions 🍕

Look who is finally all grown up and finally hit Pizza day! 🍕 I added a few more articles this month, as well as Ezoic ads. I am on the fence as to what to do with this site. I am thinking of selling it but my price tag would be around $1,500 at this point which is more than it’s “valuation” at $180ish if we do 30 x Revenue.

I’m still undecided. This site could be huge and the domain name leaves it open to being able to expand in a wide variety of content niches aside from “animals” which is what I am adding to it.

I may just write up some other content to add like travel, outdoor sports, etc and see where that goes.

Month	# Posts Added	Total Posts	# Words Added	Pageviews	Revenue
May	0	12	0	463	0
June	2	14	2135	995	0
July	2	16	2440	1546	$6.65

View the profile for this site here.

NSP 6 🦔 – 6.71% Decrease in Sessions

Last month this project saw almost a 60% increase in sessions. This month we’re seeing a decrease of 6.71%. Because the site is still under 500 pageviews per month, the percentage increase or decrease is big.

I have had several new pins created for this site that I just need to get scheduled. Hopefully, Pinterest traffic will help get this site moving in a more forward direction again.

I added Ezoic ads this month so at least now it’s earning the tiniest bit of income!

Month	# Posts Added	Total Posts	# Words Added	Pageviews	Revenue
May	13	54	30404	363	0
June	2	56	7146	560	0
July	3	59	6454	478	$1.71

View the profile for this site here.

NSP 7 👶 – Not Forgotten

My parenting blog is not a focus right now. Traffic is crazy low. I haven’t added a post in over a year. At some point I might do something about it but now is not that point. Just adding it in here so you weren’t wondering how we went from project 6 – 8.

NSP 8 🧰 – 67% Increase in Sessions

Last month this site was almost 11% down in sessions, this month its 67% up. The reality is that it is still under 200 pageviews which means we are still right smack in the middle of the sandbox.

I have a few more posts that need to get added to this site. I didn’t quite make my goal of publishing 8 posts in July (no new articles added this month) so I need to get caught up on editing and get those articles posted.

I did add Ezoic this month so we saw our first trickle of revenue for the site! Not quite Pizza day but it is better than $0.

Month	# Posts Added	Total Posts	# Words Added	Pageviews	Revenue
May	9	34	17337	140	0
June	0	34	0	147	0
July	0	34	0	177	$0.94

View the profile for this site here.

🪑 NSP 9 – 14.69% Increase in Sessions 🍕

This site is plugging along nicely. This has been a great site as far as showing me if I apply my skills AND get the content up on the site fairly early, I can see success quicker. At least in this case.

This site had a ton of content added this month (it’s pretty popular with my writers). Ezoic ads also went up which knocked this site squarely into 🍕 Pizza day!!

Month	# Posts Added	Total Posts	# Words Added	Pageviews	Revenue
April	3	3	3574	138	$0
May	7	10	7210	474*	$0
June	6	16	7618	1219	$0
July	18	34	21535	1405	$9.33

This site is another great Pinterest niche. I’ve added a few before but now that there is more content I can get a pinning schedule going.

View the profile for this site here.

If you enjoyed this content, consider buying me a coffee.

MY NICHE SITE PROJECTS

Interested in reading about my niche site projects? Check out my Niche Site Project List to see my projects & their individual status.

RESOURCES I USE

I keep an up to date list of all of the tools and resources I use to manage my blogs, including how I create the awesome dashboards in my income reports, on my Tools and Resources page.

These are my top tools:

• ClickUp – It has easily helped me 10x my productivity.
• Big Scoots Hosting – (or, alternately, SiteGround)
• Tailwind for Pinterest
• ConvertKit for Email List
• Airtable for data tracking/spreadsheets when I first started (though I use ClickUp Exclusively now)
• Project24 the main course I took to learn how to blog, and my primary blog course recommendation.
• BloggerPlot for Analytics and Search Console Analysis in one place.
• Amalinks Pro for Amazon links and awesome tables.
• OnlineJobs.ph for my Virtual Assistants
• Pinteresting Strategies Course for Pinterest

NEWSLETTER SIGNUP

If you want to be updated when I write a new blog post, use this form below. It isn’t pretty but it works :D. I promise to try to remember to email you!