Mega Site Case Study
So I did a thing…I bought my first site.
When Carl Broadbent‘s email came through about him selling his Mega Site, I thought, what a perfect opportunity for me to get my feet wet with buying a site. I got the site at what I consider a bargain, considering the amount of content on it.
Carl and I both have experience in building websites, but we each have our own unique approaches. I already have several changes planned for this site and I’m excited to see how they impact traffic (positively or negatively).
Case Study Updates
One of the things I’ve been bad about doing for most of my sites is documenting what I am doing with them. I’m going to try and be better about that both for the reader as well as for myself, being able to look back and remember what I’ve done and when.
| Update | Summary | Revenue | Blog Post |
|---|---|---|---|
| Jan 2023 | Purchased domain on 1/11/2023. Changed from Oxygen theme to Popcorn theme. | Jan (In Progress) | |
| Feb 2023 | |||
| Mar 2023 | |||
| Apr 2023 | |||
| May 2023 |
History
Carl started planning for this site 2 years ago and I can see in WordPress that the first content started to be added 4th Quarter of 2020. That makes the site just about 2 full years old.
You can check out Carl’s Playlist here:
Analytics History
These are the stats from Jan 1, 2022 – Dec 31, 2022:
Here is 2022 compared to 2023:
We can see most of the traffic has been organic, which is great!
Sessions are my main concern, because they are Mediavine’s main concern which is the ultimate goal for this site. Here is session data:
Search Console History
In Google Search console we can see that there has been a general upward trend, with possibly some seasonality but I’ll have to dive into that a bit deeper.
Here is the last 3 months year over year to show how it has performed in 2022 vs. 2021
One of the things Carl talked about in a few of his videos about this site was issues with the site not indexing on Google. This isn’t something I look at routinely for any of my sites but I grabbed a screenshot just to keep a record here:
The site currently has over 300 pages so, clearly, some are not being indexed.
Ahref’s Data
Ahref’s has been my SEO tool of choice for the past year and I know some people use the metrics religiously. I think the data can be useful so here are the stats as of today:
- DR – 2.4
- UR – 3.4
- Backlinks – 303
- Referring Domains – 191
- Keywords – 1,350
- Traffic – 1,149
And for good measure, the MOZ DA is currently 11.
General Thoughts / Action Plan
- I’ll create a draft post here each month and add information to it as I work on the site.
- At the end of each month I’ll provide update traffic and revenue.
- Maybe I’ll do some videos…we’ll see.
Do you have any questions, thoughts, advice? Drop a comment!
